OrCom and SearchEngineOptimization

We had a guest lecturer in last week’s class in Organizational Communications 152: Communication Trends and Styles. Ms. Ingrid Cudia, a proud OrCom graduate and co-founder of Sieg Web Solutions, talked about search engine optimization (SEO), its benefits and how we, as Orcom students and practitioners, should discover its potentials in making the organizational communication program of UP Manila become more prominent in the web than the organizational communication programs from other universities.

SEO is the process making a site and its content highly relevant to increase the volume and bring quality of traffic to a web site from search engines search results.

She provided us with different strategies to use on how we can obtain more web presence than “the others”. She identified three components of SEO namely: HTML optimization, link building, and most especially, content, in which I believe the OrCom skills can really be applied. Moreover, Ms. Ingrid told us that SEO is equivalent to advertising in the web. But it’s not the usual advertising with all that glittering texts and flashy images.  It is very simple I didn’t even think that that is already advertising. But if we take a second and deeper look, it can be. Provided that a website completes the components of SEO, it can become advertising in the sense that it helps to place a site on top of others in the search results. And if you appear first in the list, there is a great chance that it will be visited more than low ranking sites because based on several studies, people tend to read first those entries in the top left part of a page. With that, web sites are assured that they will have more exposure in the web and those who will reach them are those who are looking for them.

I believe that SEO will really help us in our mission in bringing UP Orcom on the top of the search results. And aside from the OrCom program, it can also be a great help to other organizations who wish to promote their sites in the web market, maximize their exposure, and reach greater number of people.