The B.A. Organizational Communication Program of the University of the Philippines Manila seeks to address the ever increasing demand for expertise in modern communication as related to organizations in the Philippines. The program aims to present a holistic perspective of organizational dynamics in the modern century by focusing on organization-related communication skills.
Because communication is a complex process in itself and a vital factor in the shaping of human ecologies, the importance of strengthening efficiency and effectiveness in communication cannot be overemphasized especially in organization structures where needs are highly technical. Thus, the entire program concentrates on an integration of written-oral skills and not just mastery of either oral delivery or writing style as separate abilities. Furthermore, the audio visual component in the curriculum aims to encourage the students to employ all the modern persuasive tools that make for effective communication.
The program is specifically geared to serving organizations where English and Filipino languages are used as major instruments of communication thus, a bilingual approach shall be adopted for classroom dynamics. This is to train the students to be articulate not only in English but also in Filipino for them to be truly effective in the Philippine organizational setting.
As it celebrates its 25th year in producing outstanding graduates, the B.A. Organizational Communication Program continues in “making and marking the best students in the country” by providing them with avenues in their selection of prestigious careers not only here in the country but also abroad.
Here are the major courses that comprise the B.A. Organizational Communication Program:
Organizational Communication 101 – Introduction to Organizational Communication
Deals with the theories, principles, and trends in organizational communication.
Organizational Communication 104 – Dynamics of Interpersonal Communication
Deals with the study of different forms of interpersonal communication and analysis of the influence of Philippine social values on interpersonal comm.
Organizational Communication 105 – Dynamics of Public Relations
Discusses the role of public relations in communication services and its ethical principles in simple and complex organizations. It also tackles problems in public relations dynamics within the Philippine setting.
Organizational Communication 107 – Intercultural Communication
Studies the means by which people communicate and establish relationships across cultural lines with the objective of training the students to function in a more effective way in multi-cultural situations.
Organizational Communication 109.1 – Technical Writing 1
Identifies and studies the elements of principles of effective written communication in organizations. Practices varieties of writing style (scientific, technical, popular), types of business correspondences, writing the memo, the short report, minutes of the meeting, and press releases.
Organizational Communication 109.2 – Technical Writing 2
Studies and practices the special types of written communication in organizations, the long report, concept paper, case study , project proposal, conference proceeding, project evaluation, writing in publications and editing manuscripts with emphasis on organizational needs and audiences.
Organizational Communication 140 – Introduction to Organizational Theories
A comparative study of different organizational theories in different institutional structures, and evaluation of operations among selected models.
Organizational Communication 142 – Communication Processes and Structures
The study of the theory and dynamics of communication skills/processes in organizations with emphasis on Philippine structural models.
Organizational Communication 143 – Approaches to Communication in Management
Discusses the problems and issues of management communication in simple and complex organizations. Provides training on the communication skills on the management level.
Organizational Communication 145 – Psychology of Language and Communication
Identifies the basic psychological concepts underlying the study of language as a communication tool for specific social structures.
Organizational Communication 152 – Communication Trends and Styles
A comparative survey of different communication trends and styles and their impact on organizations.
Organizational Communication 153 – Communication Strategies and Approaches
Studies the methods and models of communication for specific purposes.
Organizational Communication 155 – Organizational Communication Statistics
The application of statistical methods to organizational communication data.
Organizational Communication 180 – Practicum
Immersion in real organizations.
Organizational Communication 199 – Organizational Communication Research
Nature development principles and problems of organizational communication research in the Philippines.
Organizational Communication 200 – Thesis
Implementation of thesis proposal and writing of the research paper.
Speech 133 – Argumentation
Studies the principles of argumentation analysis, evidence reasoning, fallacies, and briefing with application in public speaking, discussion, and debate. Development of capacity to reply extemporaneously to objections, practice in argumentative composition and delivery.
Speech 136 – Forms of Public Address
Focuses on more important forms of public address and the occasion which rise to them. Studies special methods by which speech is made clear, interesting and forceful.
Speech 137 – Group Discussion and Conference Leadership
Examines the procedures in exchanging information in solving problems, determining policies and resolving differences in small face to face groups and developing insights into the nature of group processes.
Speech 183 – Audio-Visual Communication
Studies the selection and use of multi-media technologies for communication situations.
|Curricular Program Requirements:
Sources: UP Manila Catalogue of Information 2005-2010
Department of Arts and Communication Brochure